Digital Marketing

Digital marketing is fast becoming the primary approach for introducing new customers to your brand. It's an animal that many small businesses have failed to get a grip on. It can be confusing to figure out where to promote yourself with search engines, display networks, and social media dominating the digital marketing train. There are so many avenues available that it makes it easy for companies to waste money on digital advertising when they may not understand what network their customers are using.

We understand how overwhelming all of this can be, so we are here to help you sift through all the digital lingo and determine where to position your brand. To help get more understanding about digital marketing, we put together some sections for you to skim through.

Social Media


Social media is the most direct way to engage with your customers. They're sharing photos, videos, and stories with friends and family on Facebook, they're sharing their adventures on Instagram, they're reading stories they learned about on Twitter, and much more. If your company doesn't have a social media presence yet, we highly recommend creating a social presence as soon as possible. We are here to support you if you need a little help getting up and running with social media.

One of the biggest questions people have is who is using what platforms. Well, we sifted through the Pew Research Center's 2016 Social Media Update to break down new and emerging demographic data about social media. We thought that you might enjoy learning a little bit about how people are using social media, who's using social media, and how you can reach those people. You can read a little bit about it below.

Facebook Icon
Facebook
79% of online adults use Facebook


Gender

75% of Men use Facebook
83% of Women use Facebook

Age

88% of people 18 to 29 use Facebook
84% of people 30 to 49 use Facebook
72% of people 50 to 64 use Facebook
62% of people 65 and up use Facebook

Our Key Takeaways

• Facebook continues to be the power house of all social media.

• Great platform for reaching a diverse audience, especially the millennial demographic.

• Majority of audience who use Facebook end up using another social network, indiciating a high percentage of reciprocity. This makes it ideal to remarket from one social network to another.

• 75% of the audience on Facebook use it daily, indicating that Facebook is succeeding at retaining their users.

More information on Pew Research Center

Instagram Icon
Instagram
32% of online adults use Instagram


Gender

26% of Men use Instagram
38% of Women use Instagram

Age

59% of people 18 to 29 use Instagram
33% of people 30 to 49 use Instagram
18% of people 50 to 64 use Instagram
8% of people 65 and up use Instagram

Our Key Takeaways

• Since Facebook acquired Instagram, it looks like the service has moderately increased and is starting to outpace other social networks.

• A significant chunk of the user base is made up of millennials. This indicates that millennials may be a more visual demographic compared to other age groups.

• We see significant opportunity in marketing between Facebook and Instagram. The integration of both services make it ideal to start a brand story and continue it on the other platform.

More information on Pew Research Center

Pinterest Icon
Pinterest
31% of online adults use Pinterest


Gender

26% of Men use Pinterest
38% of Women use Pinterest

Age

59% of people 18 to 29 use Pinterest
33% of people 30 to 49 use Pinterest
18% of people 50 to 64 use Pinterest
8% of people 65 and up use Pinterest

Our Key Takeaways

• A significant portion of the user base is made up of women. Most women tend to use Pinterest as a means of gathering ideas and generating DIY. This means that a brand's offerings should fit within a style or model that will make it part of a process and story.

• For brands that rely on women as their target audience, this indicates that a brand's website should incorporate API that allows a user to pin products and ideas directly from the brand website.

• 25% of users that use Pinterest report that they visit the website daily. This means that anything pinned by a company may require significant circulation before it reaches the majority of their audience.

More information on Pew Research Center

LinkedIn Icon
LinkedIn
29% of online adults use LinkedIn


Gender

31% of Men use LinkedIn
27% of Women use LinkedIn

Age

34% of people 18 to 29 use LinkedIn
33% of people 30 to 49 use LinkedIn
24% of people 50 to 64 use LinkedIn
20% of people 65 and up use LinkedIn

Our Key Takeaways

• LinkedIn continues to be the leader in professional social networking.

• About 45% of users making $75,000 and up use LinkedIn. About 35% of users who are employed use LinkedIn. We perceive this as an excellent opportunity to market B2B related services and products on LinkedIn.

• Even though LinkedIn poses a great opportunity in marketing B2B, 18% of users report they use the network daily. This means that a significant amount of money may need to be spent before converting a customer from LinkedIn.

More information on Pew Research Center

Twitter Icon
Twitter
24% of online adults use Twitter


Gender

24% of Men use Twitter
25% of Women use Twitter

Age

36% of people 18 to 29 use Twitter
23% of people 30 to 49 use Twitter
21% of people 50 to 64 use Twitter
10% of people 65 and up use Twitter

Our Key Takeaways

• Twitter seems to have fallen flat over the last couple years. There hasn't been significant growth in their user base.

• Most users frequent Twitter to learn about breaking news, stories, and articles. This can pay off for companies that regularly post blogs and articles for their customers.

• Twitter tends to be the platform that most people vent about terrible brand experiences. It'll be important to track hashtags on Twitter to ensure a positive customer experience and improve brand equity.

More information on Pew Research Center

Search Engine Marketing


Customers learn about your service through search engines like Google, Bing, and Yahoo. Without an effective marketing campaign on search engines, it'll be difficult to get customers to your website. When a business launches a new website or campaign, they sometimes fail at effectively marketing on the internet. This means their audience can't see what they have going on. We want to ensure that your launch goes flawless and everyone knows what you have going on.

We will help you understand how you can reach your target audience and what keywords we need to target. We do this by putting together a strategy that aligns with your business objectives and ideal outcomes. We want to see you succeed, and we'll do what it takes to make it happen.

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Adwords Certified


Google Adwords is the leading search engine marketing platform for the world's leading search engine. It doesn't get any better, or reach any further, than the Google search engine. To ensure that we see you succeed, we went ahead and studied up on how the Adwords platform works, how it can be effective, and how to measure the performance of search engine advertisements. We got certified in Google Adwords so we can make your search campaign successful and you can continue doing what you do best: run your business.

Let's get started on your project.