Blog

Ideas are meant for sharing. There are so many designers, marketers, photographers, and creatives that have different ideas for different processes. It can be hard to get everyone together to bounce ideas around. Empac wants to make it easier to bring everyone together.

This blog is a community. It's meant to bridge all of our ideas together and learn some things together. This blog is a combination of design, marketing, and media that seeks to understand how all these mediums work together to make an amazing outcome. Empac invites everyone to submit ideas, comment on stories, and share this blog with their friends, family, and peers.

How Small Businesses Can Use Snapchat For Their Marketing

April 25th, 2017

Snapchat is an interesting platform to tackle. Small businesses may feel intimidated trying to include Snapchat in their marketing mix. With the platform bringing in 100 million active users a day, it would be naive to dismiss Snapchat as a viable marketing platform. All it takes is a little bit of creativity and a new approach to how you create your content strategy for Snapchat.

By: Britton Lorentzen
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The Internet of Things and How It Will Affect Marketing

April 17th, 2017

The internet of things is slowly taking over our lives and companies may be wondering how they can effectively market their business using internet connected smart devices. I take a look at the internet of things and see how it could potentially be used for marketing products.

By: Britton Lorentzen
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What We Can Learn From Pepsi's Latest Advertising Misstep

April 10th, 2017

Pepsi recently came out with an advertisement that is highly questionable. It’s an advertisement for their new 'Live for Now' campaign that features Kendall Jenner among a cast of folks that break from their daily lives to join a peaceful protest. Here are some of the things we can learn from Pepsi’s latest mistake that can help you craft a better message for your marketing campaign.

By: Britton Lorentzen
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Case Study: Sumner School District Rebrand

April 4th, 2017

Over the last couple weeks, there’s been a lot of conversation around the Sumner School District planning on a name change. The district claims that the name change should represent the larger geographic it now serves. The district is proposing that they want to change the name to Sumner-Bonney Lake School District. However, if I was to rename the district I would go with the Cascadia School District.

By: Britton Lorentzen
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Four Ways to Improve Your Website

March 20th, 2017

Your website is a window to the world. It’s your opportunity to make a great first impression and let people know what you and your company are all about. There are tons of companies that put up a website and don’t see the results they are expecting right away. Here are four ways you can improve your website and start achieving the results you’re looking for.

By: Britton Lorentzen
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How to Set a Digital Marketing Budget

March 13th, 2017

Digital marketing can be intimidating for small businesses. Small business owners try out digital marketing through Google or social media and end up spending a ton of money without any positive results. There’s an effective way you can set a digital marketing budget without losing a ton of money. Here are some of my tips for how you can set a budget that is appropriate for your business and sales strategy.

By: Britton Lorentzen
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How to use Yelp as an Effective Ad Platform

March 6th, 2017

Most people know Yelp as a platform for getting honest reviews about local restaurants in your neighborhood. It’s usually the first source for learning about the local cuisine and what the locals are recommending you try out. I’ve tried different things to convert my customer leads into sales and decided that it would be helpful to write up a post that gave insight into how Yelp works as an advertising platform and how it can potentially be helpful for your business.

By: Britton Lorentzen
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Three Things I Learned Working in Silicon Valley

February 27th, 2017

Silicon Valley is the hotbed for technological innovation. It is a designer’s dream to one day be able to work for a large tech company in the valley. Back in January of 2016, I was offered the opportunity to work with one of the largest brands in the world as a graphic and web designer for a five month period. Here are the top three things I learned while working in the valley.

By: Britton Lorentzen
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Three Things We Can Learn About Marketing From Action Sports

February 20th, 2017

There’s ton of insanity in action sports. For most of us, all we see are a bunch of men and women performing incredible tricks that we could never dream of attempting. It’s this kind of insanity that has provided companies powerful ways to build their brand and engage with their audience. Here are three ways we can learn more about marketing from folks in the action sports industry.

By: Britton Lorentzen
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Top 5 Social Media Sites to Consider Using for your Company

February 13th, 2017

Social media is a huge field to work with. There are a ton of platforms out there that have different folks using it in different ways. How can a company decide which platform to use given the amount of sites that are out there? Here are the top five sites to consider when looking to build your presence on social media.

By: Britton Lorentzen
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Six Things to Consider When Designing a New Logo

February 6th, 2017

A logo is one of the most intimate components of your brand. It’s a representation of your identity, your pride, and your history. Make sure you get your logo done right the first time so you don’t have to redo it all the time. For all the businesses out there looking to get their company logo redone, here are some things to consider before moving forward with the project.

By: Britton Lorentzen
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Five Things You'll Notice When You Own a Drone

January 30th, 2017

Drones can be a lot of fun. They can be a great addition to your photography gear, a toy for the hobbyist, and a tremendous asset for your business. For everything drones can bring, there are a lot of things to consider before flying a drone for the first time. There are five things I learned about flying a drone that I wish I would have known before getting into it.

By: Britton Lorentzen
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Happy 2017

January 25th, 2017

It is officially 2017 and I can't wait to get everything underway! There are a ton of things in the works for 2017 and I can't wait to share them with you. This post is all about where we've been, where everything is headed, and some of the things I want to work on coming into 2017.

By: Britton Lorentzen
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